Sports Illustrated published product reviews under fake AI-generated authors with AI headshots
Futurism reported in November 2023 that Sports Illustrated published product-review content under fabricated author personas — for example 'Drew Ortiz,' whose headshot was bought from an AI-portrait site and who had no real existence — supplied by third-party vendor AdVon Commerce. After inquiries, the fake authors vanished from the site. Publisher The Arena Group denied the articles themselves were AI-written but acknowledged pseudonyms; the episode damaged SI's credibility.