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Zillow Offers used an algorithm to buy homes at scale and resell them. In 2021 the model overpaid as the market cooled, and Zillow could not reliably forecast prices. In November 2021 the company shut the iBuying unit, recorded write-downs exceeding $540 million (including about $408M of inventory), and laid off roughly a quarter of its staff, about 2,000 people.
Klarna said in 2024 that its OpenAI-powered assistant did the work of 700 customer-service agents. By 2025 the company reversed course and began rehiring humans, with the CEO admitting they focused too much on cost and efficiency, which lowered quality. Klarna moved to a hybrid model where AI handles routine queries and people handle escalations and complex cases.
In February 2023, Google's promotional demo of its Bard chatbot answered that the James Webb Space Telescope 'took the very first pictures of a planet outside of our own solar system.' The first exoplanet image was actually captured by the European Southern Observatory's Very Large Telescope in 2004. The error was spotted immediately, and Alphabet shares fell about 7.7% the next day, wiping roughly $100 billion off its market value during a tense moment in the AI race with ChatGPT.