Zillow shut down its algorithmic home-buying business after a $540M writedown and cut about 2,000 jobs
Zillow Offers used an algorithm to buy homes at scale and resell them. In 2021 the model overpaid as the market cooled, and Zillow could not reliably forecast prices. In November 2021 the company shut the iBuying unit, recorded write-downs exceeding $540 million (including about $408M of inventory), and laid off roughly a quarter of its staff, about 2,000 people.